Risk communication: fators affecting impact
نویسندگان
چکیده
منابع مشابه
Risk communication: factors affecting impact.
The impact of risk communication depends upon a complex interaction between the characteristics of the audience, the source of the message, and its content. Audience perception of risk is influenced by demographic factors (e.g. age, gender), personality profile, past experience, and ideological orientation. It is also affected by cognitive biases (e.g. unrealistic optimism) and lay 'mental mode...
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ژورنال
عنوان ژورنال: British Medical Bulletin
سال: 2000
ISSN: 0007-1420,1471-8391
DOI: 10.1258/0007142001902824